Our Mission Statement

Ugh .. if you are expecting some boring corporate text-book mission statement .. then it is not here. I will honestly tell you why we are in existence, what we want to do while we are in existence, what will keep us in existence, and most importantly to you .. what it all means for you. Our Personal Values It is not always immediately obvious how big a role the values we hold play in our lives and yes, even in our business pursuits. But they certainly do and ours most definitely very much determine our very existence, our interaction with our buyers and suppliers, and how we conduct business on a daily basis. Fun We love what we do. We most certainly love our products. And we love the process of interaction and the unceasing surprise of how so many of the people we deal with are so unfailingly pleasant and fun. So if we didn't have fun in this process or with the people, we would choose not to do this or deal with the people. So fun is of prime importance to us in this line of work. Personal Integrity Just like with FindingBeads4u, personal integrity is very important to us. It is what makes it possible to look at oneself in the mirror.  It is the basis and core of who we are as people and who we want to be.  Financial success comes way down on the ladder of importance because without personal integrity in all our dealings with others, there is no fun, there is no self-respect, there is no dignity.  It would just be a dark abyss. So, how does that benefit YOU? Well to start off with, if it wasn't fun dealing with you, we wouldn't! You might not immediately see that as a benefit, but it is. Because when we have dealings with you, you know it is because we want to, we enjoy our interactions with you, and we will only deal with you with integrity and honesty. And because fun in this business is so important to us and as you know, we LOVE our products ... you will get our beloved goodies at the best prices we can offer you, in ever-expanding variety, and you can rest assured we will be constantly looking for great quality and range to satisfy your needs and limitless creativity. Eh?  How does us wanting to have fun equate to you getting best prices? Well I tell you ... one of the most enjoyable aspects of this business is most defintely the beautiful goodies that we acquire.  It is just absolute fun seeing and touching and feeling these goods.  We even tend to drool at times though we most definitely try not to drool on the goods themselves.  And we know that many of our buyers feel the same way about these goodies as we do.  And for us to have more and more new and exciting goodies to drool over all the time, we need and want to move the ones we have at a rapid clip.  And to do that, we sell them on to you at the very  Best Prices you can find.  We rather have just a tiny margin and know that we are passing on great products at best prices as fast as we can. Summary So in summary, if we had to condense our values & direction into a "mission statement" it woul be: "Our aim is to achieve Crystal Clarity in the Quality Choices we offer you - at the Best Possible Prices and to share as much Fun with you as possible with the assurance of Integrity and Honesty in all our dealings with you."

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